Times Are Changing And So Are Your Insurance Needs.

Traverse Benefits guides Northern Michigan businesses, employees, and their families through the complexities of the ever-changing insurance landscape.

happy insurance client
insurance made simple


We understand that insurance can be complicated. We’re here to help you make sense of it all. We’ll comb through the details and provide simple ways to see the full picture of your insurance costs, risk and benefits. With us, you can be confident that you’re getting the best possible coverage for your needs.

insurance made simple


Traverse Benefits does the right thing right for you. With our expertise, we understand the market and share knowledge and high-end guidance. 

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Your strategy matters to us! We take a financial approach to your health and wellness. We work in our client’s best interest, not ours.

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At Traverse Benefits, we are more than just a provider of insurance services. We are here to support you in any way possible to make sure your needs are always met. With our on-demand consulting, you can always count on us to be there for you when you need us most.

Shopkeeper downtown Traverse City

Intelligent Insurance
Solutions Start Here.

Life is not one size fits all, nor are your insurance needs.

We understand that. Common sense, a conversation and being nimble.

It’s that simple.

3 Ways Traverse Benefits Works for You

Financial Minded

We look at your policy’s risk, your exposures to claims and compare your choices to minimize your expenses. We’ll examine all your possibilities and how to best manage your risk to create a strategy that works for you long term. Your needs always come first.

Independent Agency

As an independent insurance agency, we are free from sales quotas and corporate pressures. This means that we can offer you high-quality carrier options that are abundant and tailored to your specific needs

Strategy First

Insurance needs vary from person to person. There is no one-size-fits-all solution when it comes to insurance. That’s why we take a strategic approach to insurance. We believe in clear guidance and long-run strategies that will help you achieve your goals. Your healthy future is our business.

Traverse Benefits Is Here to Support the Insurance Needs Of:

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Group Benefits

Large and Small Employers

We are here to guide you through the complexities of purchasing the right insurance plans and alignment of your administrative tools to keep you and your business vibrant.

Group Medical, Dental, Vision, Disability, Life and Identity Theft Plans

Lifetime Financial Analysis

On Demand Support for Your Staff

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Coverage for Individuals and Families

It’s Personal! We understand this is not easy terrain. You are not alone. Traverse Benefits is providing real-time guidance specific to your situation.

Individual Medical, Dental, Vision, Disability and Life Insurance

Short Term Plans


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New to Medicare or Need Ongoing Local Guidance

Understanding the parts of Medicare, let alone the products, can be daunting. There are many nuances to your Medicare equation: how it works and the truth behind the products.

Medicare Supplemental Plans, Prescription Drug Plans

Medicare Advantage Plans

Lifetime Product and Claims Support

We Work with the Top Insurers to Find Your Tailored Coverage

Coverage Starts
with a Conversation.


Start the

Send us an email or give us a call, we are here for you.


We Find You

Once we understand your unique needs, we guide you through plans that fit you best.


Insured and

We provide you with local on demand support to help you maintain coverage now and for your future.

Words From the Wise.


“When I recently found myself in a position needing individual health insurance (for the first time in my career), I knew who to call. Without hesitation, I contacted Traverse Benefits. They quickly found me the perfect plan, answered all my questions and took care of everything! I couldn’t be more pleased. They made it so easy. Very Impressive!”

Individual: Grand Rapids, MI

Rick B.

Andi has always helped us navigate through the ever-changing area of employee benefits. She has helped us find the right balance where we take care of our employees, and still look for opportunities where we can reduce costs. Andi is always there to support our organization as a whole, and to help employees better understand their individual coverage. When someone on our team has a health issue, they have been able to rely on Andi to help find answers and for support.

Employer Group:
20+ Employees, Traverse City, MI


I recently turned 65, so I was losing my company health insurance and needed to go on Medicare. There are so many options and everyone I talked to had a different opinion, so it was a bit bewildering. What plan was going to be right for me? Fortunately, I had met Andi Dolan at a financial presentation several years ago and saved her business card. Andi was, and most importantly, continues to be, accessible and responsive with the advice I need on an individualized, personal level. I would whole heartedly recommend her company to anyone with Medicare questions.

Medicare Client: Rapid City, MI

Local. Wise. Nimble.

Traverse Benefits is your independent Northern Michigan benefits firm. We believe in advocating, educating, and giving back to the communities of Northern Michigan.

Wise and Nimble Insights

How May We Serve You?